Good is the Enemy of Great
Brandon Proctor, VP of Marketing at Build.com, thinks new technology has allowed marketers to be truly useful to customers for the first time. At Build.com, they use data to create a personalized experience for consumers, and provide them with information they're looking for. He also shares his company's plan for staying ahead in this space, which means thinking less about what the other guys are doing, and more about what's never been done before.
“That's what I encourage my employees to do - to make sure that they are thinking about different ways - instead of just what the competition are going to do - which everyone can do, it's simply finding other ways to go to market.“
- Brandon Proctor
- Published September 2011