Google Hispanic Marketing Forum 2012: Case Studies
The 2012 Hispanic Marketing Forum included guest speakers from Ford, Nestle, Ai Media and Liberty University to illustrate how Google Ad products can be used to reach Hispanic audiences. This video compilation shows a number of marketers discussing how Google ads helped them connect with their consumers. Not only do they gain 2x the click-through and 4x conversion, on average these display ads also cost 30% less than core campaigns.
- Published July 2012