Google's Approach to Social
We spoke with Melanie Hamilton, Sales Lead, New Advertising Products at Google, to discuss Google's approach to social. She says their approach was to give businesses the flexibility to speak to different audiences in different voices, offering the experience of a personal conversation, even online.
“Businesses really want to connect with their customers like they would do face-to-face, but online.“
- Melanie Hamilton
- Published November 2011