Hispanic Media Use
Dennis Cary, CMO and SVP of Bally Total Fitness, discusses the changes in media use by Hispanics as compared to the general population. He says that in many ways, Hispanic consumers are like any other consumer and follow similar media use trends, but there are certain habits that set them apart, like switching between Spanish-language and English-language media.
“Hispanic consumers in many ways are like any other consumer, so yes the trends in how they are using media are changing in many of the same ways we see all consumers changing.“
- Dennis Cary
- Published July 2010