How To Do Mobile Right
The “social media fling” is an underutilized opportunity, according to Saneel Radia of BBH Labs. We talked with him about the importance of seeing beyond the branded app, and found out which apps he feels add utility, are on-brand, and are perfectly timed.
“The biggest issue I deal with is this infatuation with getting fans or followers, when that feels like a pretty long-term commitment to make to a brand.“
- Saneel Radia
- Published December 2011