How to Effectively Share Videos Today
Johnny Vulkan, Partner at Anomaly, discusses what it means to have a successful video on the internet. He explains that, while it's easy to be impressed by the quantity of plays, big views don't always add up to big impact. In fact, he believes getting people to share a video with others who find it relevant and will act on it as a result is the ultimate success metric.
“Sharing a video that’s only watched by 5,000 people, but for whom those 5,000 people the message is 100% relevant...is probably preferable to it being viewed by 50,000 people who don’t really care.“
- Johnny Vulkan
- Published November 2011