Interconnectivity of Online & Offline Worlds
This interview gathers the thoughts of Kirthi Kalyanam, of Santa Clara University, as he discusses the importance of an interconnected online and offline marketing experience for brands today. He argues that there will always be a place for the physial store, but that the combination of an online presence with a fleet of physical stores will position a brand for success.
“If you are a good retailer, and you have a really good fleet of stores... and you are able to connect that asset to the digital world online, I think the future will be in your favor.“
- Kirthi Kalyanam
- Published July 2011