John Hegarty on Technology and Creativity
In this interview, John Hegarty, Founder and Worldwide Creative Director of BBH, discusses the relationship between creativity and new technology. He discusses the inspirational qualities of technology, our tendencies to underestimate long-term impacts of innovation, and why we're only just beginning to grasp the future of digital advertising.
“Creativity challenges technology. Technology inspires creativity.“
- John Hegarty
- Published September 2012