Keeping Up with Today's Sophisticated Consumer
Chris Wooster, Executive Creative Director at Mcgarrybowen, gives us the agency perspective on the evolution of mobile. He says that as more people are moving to iPhones, Androids, tablets and the like, it's quickly becoming the primary digital screen. He cautions advertisers and clients that they need to make a shift from the flashy way of doing things to a more utilitarian one, pointing to resources like HTML 5 to create experiences that help consumers do what they're trying to do.
“The old flashy tricks we did in the early days are now being displaced by “what’s the value here, what’s the context that’s actually connecting with me and what’s necessary for me to get my work done?”“
- Chris Wooster
- Published December 2011