Lessons: Pharma Marketing
Seth Levine, VP and Director at One to One Health, explains what he's learned about health marketing. He believes that the industry wants to tackle the tough questions about how to engage users within the social spaces that they inhabit, and create an online space where patients, caregivers and professionals can hear what the industry has to say.
“The industry really does want to tackle the tough questions—how to socially enable conversations and how to engage patients and professionals in the space that they, in fact, do inhabit.“
- Seth Levine
- Published October 2010