Listen & Learn
In this interview, Tim Morrison, Vice President Sales & Dealer Development at Toyota Motor Sales U.S.A. Inc., discusses the importance of listening to customers on social media sites. He explains that Toyota does so in order to learn what they are saying about their experience with dealerships, the cars themselves and the brand in general.
“It's just another tool in our toolbox to see what our customers are saying about our cars, and about us as a brand.“
- Tim Morrison
- Published November 2011