Local, Social & Mobile Integration
Richard Schatzberger, Co-Founder of CO: Collective, talks about how the integration of local, social, and mobile is going to be key in the future of advertising. He believes that there's no one company or service that can do everything—just an integration of technologies and services. Moving forward, he predicts that brands will begin to create their own APIs instilled with personal brand value.
“The most exciting things are obviously the APIs available, and the more APIs and cross-functional experiences that get created, that's where true magic is going to happen.“
- Richard Schatzberger
- Published November 2011