Eduardo Conrado, SVP & CMO of Enterprise Mobility at Motorola, talks about investing in a long-term digital strategy. He advocates a two- or three-year roadmap for building systems, infrastructure, and training. He also insists that marketing strategy should drive information technology decision-making, not the other way around.
“That's how we partner with IT; marketing makes the decision, IT is their partner, making sure it gets implemented.“
- Eduardo Conrado
- Published July 2010