Marketing & Sales
Bloomberg L.P. traditionally hasn’t needed marketing. So Maureen McGuire, CMO, has implemented a cautious, methodical approach to new marketing initiatives. She says that with today's constantly changing media channels, message alignment within the company and an emphasis on customer insight is her main priority. All her efforts must be backed with testing and analysis, but the proof ultimately lies in the results a company experiencing the value that marketing brings.
- Published December 2010