Shruti Joshi, Executive Director of Consumer Marketing at Verizon Communications, talks about her company's strategy for connecting with consumers. What many would call risk, she calls open-mindedness. With things constantly changing in the digital environment, she emphasizes the importance of constantly trying new things to find the right way to talk to the right people.
“It's less about risk and it's just about taking advantage of the different ways you have to reach a consumer and being open minded to trying all of those things out.“
- Shruti Joshi
- Published October 2010