Delta Air Lines' number one goal is to make travel as easy as possible. In this video, Bob Kupbens, VP of eCommerce for Delta Air Lines, talks about how they look at the clickpath within their site, mobile feature usage, success rates at kiosks, as well as customer input to help them achieve that goal.
“Our objective is to make travel as easy as possible.“
- Bob Kupbens
- Published October 2010