Mobile & Local's Connectivity
In this interview, Richard Schatzberger, Co-Founder of CO: Collective, talks about the potential for mobile and local technology to connect advertising, products, and services with consumers. Location is one part of it, he says, but it's also about the moment and the situation. This data can be combined to create context and action, which is what brands are after.
“Mobile and local put together is going to be the future of getting to context—which is what advertisers and brands want.“
- Richard Schatzberger
- Published November 2011