Mobile & Online Today
Here Ashmi Dang, Digital Strategist at 360i, talks about the interchangeability of mobile and online, and its ability to create holistic campaigns. She's excited about Google+ as an avenue for brands to better respond and monitor social media conversations. Her favorite social media campaign was an imaginative collaboration between Sony Music and Instagram, showing how mobile and online can work together to generate new levels of creativity and engagement.
“‘Semantic Web’ is a conversation we keep hearing.“
- Ashmi Dang
- Published December 2011