Mark Brown of The Garage/Team Mazda discusses the growing importance of mobile. While people used to use it as a quick reference, they now expect the full experience. As a result, marketers need to pull out all the stops to make mobile as useful as possible. He notes that there's still plenty of room for marketers to explore the full potential of location-based apps.
“People have an expectation that they're going to get the same web experience on a mobile device and we need to make sure we deliver that.“
- Mark Brown
- Published August 2011