Mobile's Importance for Retailers
Ramy Mora, VP of Interactive Marketing at Macy's, explains why mobile is so valuable for retailers. He believes it bridges the gap between the bricks (in-store experiences) and clicks (online conversations). Retailers with a strong mobile presence are right where consumers need them, when they need them, providing info, offers, reviews and locations.
“Mobile is important because it allows the retailer to customize offers for consumers. It also allows them to tailor experiences.“
- Ramy Mora
- Published September 2011