Mobile's Importance to Brands
Mobile has brought on the second wave of the digital revolution, says Edward Purcell, VP Management Supervisor at RPA. This is a time when consumers carry the world in their pockets. In this video, Purcell explains what mobile means for the brands he manages: they can be more relevant, provide the right info anywhere, and never leave consumers wanting something they can’t find.
“Mobile is an opportunity to be with the brand everywhere they go.“
- Edward Purcell
- Published August 2011