In this interview, Richard Schatzberger, Co-Founder of CO: Collective, talks about the challenges and rewards of getting clients involved in the mobile space. He argues that mobile allows companies to have direct conversations with consumers, making them more closely involved with brands and triggering massive business impact. He says mobile is taking retail out of the store, turning friends into salespeople and enabling purchases everywhere a phone can go.
“The shelf space is no longer stuck inside a big-box retailer, that shelf space is actually sitting on the cafe table, and the cash register is the mobile device sitting next to you.“
- Richard Schatzberger
- Published November 2011