Multiple Screens & Tracking
In this interview, Avinash Kaushik, Digital Marketing Evangelist at Google, talks passionately about how the ability to track across multiple devices will only improve over time. He describes the promise of QR codes to drive offline sales and lauds brands that recognize the importance of mobile-friendly sites.
“In the couponing example for American Eagle, the coupon, or the incentive, came to me in the online world, but it drove me to make an offline purchase.“
Avinash Kaushik is the Digital Marketing Evangelist for Google and the co-Founder of Market Motive Inc.
- Published October 2011