No Hand Holding
Ravi Rao, CEO of Media Market Group Worldwide, says online booking and impersonal planning are possible reasons travelers have become less loyal. He also explains that though there are benefits to online booking, marketers need to make the process more personal to keep customers coming back.
“People are able to access a lot more information today, and therefore they are more trusting of the information they get.“
- Ravi Rao
- Published October 2010