Right / Left Brain
In the digital world, is marketing the new finance? Not really, says Andy Berndt, VP of Google's Creative Lab. Finance typically draws a more analytical crowd and, while digital marketing certainly emphasizes data, it's more complicated than the numbers. The internet allows us to gather and quantify certain kinds of information, but all maketing behavior isn't easily measurable. That's why it's important to maintain a right brain/left brain balance.
“What I admire about the people who think most creatively is that they're as open-minded to a crazy pattern of data as they are to a truth about how people are generally emotionally not linear.“
- Andy Berndt
- Published December 2010