Sea of Sameness
In this interview, Kara Segreto, Head of Marketing for Prudential Retirement Services, talks about how to stand out in the financial industry. While regulations breed sameness, she encourages marketers to take intelligent risks and use creativity to break away from the pack.
“We often say why we can't use certain things and we can't do certain things.. and I think it's incumbent upon us to find a way to do certain things and to be more creative and take some risks in our marketing tactics.“
- Kara Segreto
- Published November 2010