In an interview with Tom Wolzien, Chairman of Wolzien LLC, we gain insight into how simultaneous viewing across screens and devices can add to the brand experience. While brands are often accounting for communications on various screens, he says they haven't been approaching it in a dynamic way. Wolzien says that coordinating messages across devices in a complementary way can both make sure that marketing messages get across and improve the customer experience.
“What hasn't happened yet to great extent is thinking of the 4 screens as basically being coordinated. Not dissimilar to the way audio was added to film back in the 1920s.“
- Tom Wolzien
- Published October 2011