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Interview

Social Business Strategy

the rundown

John Gerzema, Chief Insights Officer at Young & Rubicam, discusses social marketing as part of overall business strategy. He suggests that social should encompass company values, behaviors, and employee programs.

“Authenticity becomes a really core aspect of what consumers are looking for in brands today.“
  • John Gerzema John Gerzema

    John Gerzema is a world-renowned social theorist on consumerism and the president of BrandAsset Consulting.