Social Business Strategy
John Gerzema, Chief Insights Officer at Young & Rubicam, discusses social marketing as part of overall business strategy. He suggests that social should encompass company values, behaviors, and employee programs.
“Authenticity becomes a really core aspect of what consumers are looking for in brands today.“
John Gerzema is a world-renowned social theorist on consumerism and the president of BrandAsset Consulting.
- Published August 2010