Social Media Planning Begins with Listening
Matt Van Dyke, Director of Marketing Communications at Ford Motor Company, explains Ford's social strategy. By finding and keeping tabs on where auto enthusiasts and shoppers are already talking about their products, Ford can join the conversation when and where it's most relevant. It's this "listening" that has become key to helping them connect and continue to engage with current fans and prospective customers.
“Social media for us is really a natural extension...it's word-of-mouth advertising on steroids, and it's really bringing to life the true brand story that's surprising about Ford as expressed by real people in an authentic manner.“
- Matt Van Dyke
- Published November 2011