Social Media, Strategic Thinking
Mark Addicks, SVP & CMO of General Mills, explains how social media has been one of the key drivers in this new era of marketing. He says that social helps companies better understand the roles that products play in people’s lives. This deeper understanding helps brands develop and market products in ways that are relevant to consumers and can even help them solve specific problems.
“Now we can see and listen and hear all the different ways that brand plays a primary role in someone’s life.“
- Mark Addicks
- Published July 2010