Rhonda Crawford, Vice President of Digital Media and Innovation at USAA, explains how many of the functions of the Chief Financial Officer's domain have bled over into marketing, due to the new emphasis on measurement and accountability. At the same time, CFOs have become more sophisticated about the nuances of marketing and public relations. A more symbiotic relationship between CMOs and CFOs is, in her view, a positive development in corporate America.
“I think what we have today is a more symbiotic relationship between Chief Financial Officers and Chief Marketing Officers.“
- Rhonda Crawford
- Published June 2010