Target & Engage
When you have a service that subscribers love, how do you get them to share it? Cynthia Ricciardi, VP of Customer Relationship Management at Sirius XM Satellite Radio, talks about how her company is connecting with their satisfied customers and encouraging them spread the word.
“One of the areas we're really looking at is how do we use technology to create and leverage the advocacy we have for our brand?“
- Cynthia Ricciardi
- Published November 2010