The 24/7 Consumer
In this interview, Chris Tuleya, VP of eDR at Underscore Marketing, says that since consumers are more tech savvy today and want information anytime and anywhere. Brands need to adapt their strategies to address this new reality. He also notes how social poses a challenge for the pharma industry, since many users will not want to share medical or drug information. However, the chatter on the internet offers instant consumer feedback that can be a useful supplement to focus groups.
“When it translates to search and digital in general, it makes it challenging, because you really have a small window to capture that person and get them to do what you ultimately want them to do AND engage with the brand.“
- Chris Tuleya
- Published March 2012