The Business of Delivering Smiles
For Chris McCann, President of 1-800-Flowers, social marketing is all about maintaining and enhancing relationships with customers. In this video, he discusses how the latest wave of social, mobile and local commerce not only brings companies and people together, but gives businesses the opportunity to hear what the customer wants.
“Social media is about what all brands have been chasing - understanding and having a dialogue with customers.“
- Chris McCann
- Published September 2011