The Consumer's Ahead of the Marketer with Mobile
Brian McDevitt, Emerging Sector Lead of Mobile Display at Google, tells us about how consumers are really using mobile and shares some ways for marketers to catch up. While most marketers have mobile sites, he encourages them to engage more with consumers when they're doing other things like searching and watching videos. By thinking about mobile as an opportunity to connect with a person everywhere all the time, location-based engagements will be key moving forward.
“There's a huge audience of people who are consuming applications, conducting mobile searches; they're watching mobile videos—but why aren't marketers thinking about how to connect with them in those moments?“
- Brian McDevitt
- Published October 2011