The Future of Mobile
Michael Slinger, Director of Mobile Ads at Google, shares his expertise and observations about mobile advertising. He explains that after getting a mobile site, most brands ease into the services Google offers —starting with core search and graduating to such things as click-to-call, site links and reviews. While these things are great for connecting consumers to brands and businesses, he also talks about what's on Google's horizon, including plans to improve payment from your phone and improved location-based ads.
“We're trying to take location into account in our ad systems. So we're experimenting with something we're calling "Bid By Distance." The idea there is to allow advertisers to bid more for a potential customer when they're close to that physical location or store.“
- Published October 2011