The Importance of ZMOT Today
Ryan Charles, CEO of Consmr, talks to us about the Zero Moment of Truth and what it means for brands. Researching all kinds of products has become common procedure for most shoppers. So creating a presence and being there when the consumer is thinking about buying something is important. The real challenge once you're there, he explains, is making them choose your brand.
“The big challenge is being ready to take advantage of that moment where people are out there and they're making decisions, they're in a store aisle they have thousands of product choices—almost 50,000 products available at the supermarket— and helping them quickly make a decision.“
- Ryan Charles
- Published November 2011