The Magic of Mobile
Kartik Hosangar, Professor of Operations and Information Management at The Wharton School, believes that mobile fundamentally changes the way consumers interact with companies. With smartphones and other devices, consumers have access to information anytime and anywhere, and that changes their expectations for what brands should deliver. Hosangar sees a future where marketers will need to think about how to use mobile across the board as a source of broad consumer engagement.
“[Having information anytime, anywhere] empowers consumers and changes their expectation.“
Kartik Hosanagar is a tenured Associate Professor of Internet Commerce at The Wharton School.
- Published July 2011