The Opportunities with e-Commerce
e-Commerce ie everywhere. David Bell of Wharton talks with us about trends in the space, and why it's essential to have a concise strategy that engages and motivates customers. Luckily, e-Commerce brings with it new ways to understand and observe behavior, and in more in-depth and detailed ways.
“Savvy PR, useful strategies for getting the name out there are still important in this environment.“
Professor David Bell is Faculty Director of The Wharton School’s Advanced Management Program.
- Published July 2011