Tracking Across Multiple Screens
Avinash Kaushik, Digital Marketing Evangelist at Google, talks about LG and Google Wallet as examples of how brands can think across channels to track progress and create unique brand experiences. He emphasizes that the brand experiences created can lead to an understanding of how consumers behave across different channels, allowing marketers to adjust their messages accordingly.
“I think we've got to think in much more imaginative ways about how we reach people across the devices that they have because that really is an incredible way to have a unique brand experience for our company.“
Avinash Kaushik is the Digital Marketing Evangelist for Google and the co-Founder of Market Motive Inc.
- Published October 2011