There's a great marketing opportunity available in the window between when a trip is booked and when the trip is taken. Thomas O'Toole, CMO of United Airlines (UAL) Corporation, discusses this opportunity. During this window of time, marketers can take advantage of digital technology to offer customers traveling options to choose from, such as meals or preferred seating.
“What we are finding is that this is a wealth of opportunity for, in our case, United Airlines, but I suggest that other companies in other businesses may be able to create a similar phenomenon.“
- Thomas O'Toole
- Published July 2010