Travel & Mobile
Anne Murray, Director of Integrated Marketing at Southwest Airlines, shares her insights on how mobile is changing the way people travel and book flights. While it used to be an assistive tool that helped people on the road, it's now quickly becoming a first point of contact, and even a place where people purchase their next getaway.
“As service in general in some industries has declined some, it's even more important to be a differentiator.“
- Anne Murray
- Published June 2010