Chuck Sullivan, SVP Global Online Services Worldwide for Hilton, explains how convergence affects brands. He points out that the lines are blurring between TV, internet and print, and predicts that this will only continue with the growth of technology. This means it's more important than ever for brands to unify their messaging across all platforms.
“Having brands that stand on their own, and having brands that really stand for something in different swim lanes is going to become increasingly important.“
- Chuck Sullivan
- Published October 2010