Understand the User, Understand the Magic, Connect the Two
Technology has flipped the marketing model on its head, says Ed Sanders, Group Marketing Manager at the Google Creative Lab. Marketing used to be expensive and slow, but digital has allowed for unprecedented experimentation. Moving forward, he sees tons of opportunities for brands to try various things to see what sticks, all the while strengthening their relationship with consumers.
“Being able to build a brand through technology means bringing technologists and decision makers together.“
- Ed Sanders
- Published October 2011