US Hispanic Trends
The U.S. is the second-largest Latino market in the world, after Mexico. In this video, Teresa Iglesias-Solomon, Vice President, Multicultural and Latino for Best Buy, argues that the influence of Latino culture on Anglo culture can be significant, and says that marketers who recognize the cross-fertilization of both Anglo and Latin culture are better positioned for success.
“It's not only the influence of American culture of Latinos, but also the influence of Latinos on the American culture.“
- Teresa Iglesias-Solomon
- Published July 2010