Using the Right Content in the Right Place
In this interview, Marty Collins, Director of Emerging Media at Microsoft, talks about the importance of building content and syndicating it on the correct channel. She explains that marketers can either create an overall campaign that can be divided by channel, or develop a narrative that can play out on different platforms.
“For us, it's about the content creation rather than think about specific types of content we would create.“
- Marty Collins
- Published October 2011