Viewership & Engagement with Video
Matt Van Dyke, Director of Marketing Communications at Ford, tells us how video has helped his company find and measure success. The ability to measure viewership, engagement, and completion rate not only help them see what's working, it can also help them pinpoint what's not. He adds that in addition to measuring these things, experimentation has been key because what the team thinks will stick isn't always a hit with consumers.
“We like to find users, who will create content, who have followings...that they will naturally share it with already.“
- Matt Van Dyke
- Published November 2011