Ellis Booker, Editor in Chief for B2B Magazine, cites the surprising number of business search terms used on YouTube as evidence that video is an important B2B marketing tool. He also explains that video is more instructive than reading for understanding new concepts and processes.
“For myself, speaking personally, when I want to learn a topic, I'm particularly going to YouTube to find a video... because I just find it more instructive than reading about the same topic.“
- Ellis Booker
- Published June 2010