The Customer Journey to Online Purchase

The Customer Journey to Online Purchase

These days, the customer journey has grown more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. This tool helps you explore and understand the customer...

Real-Time Insights Finder

Real-Time Insights Finder

You can tell a lot by the way people search. This online demo will give you a glimpse into how our tools can help grow your brand by measuring audiences' attitudes, perceptions and online activity.

Brand Impressions

Brand Impressions

Every brand has a story—and we can help you see it. This tool tracks pictures, words and actions to show you what brands are doing now and what they've done over time.

Our Mobile Planet Tool

Our Mobile Planet Tool

The smartphone revolution has touched every corner of the world, and that in turn is changing how any digital marketer does business. Head for your next presentation armed with custom-tailored facts about the global mobile consumer.

GoMoMeter

GoMoMeter

Use this tool to see how your current site looks on a smartphone, and get a free report with personalized recommendations tailored to how your business can build a more mobile-friendly experience.

Consumer Barometer

Consumer Barometer

What role do online sources play in a person's journey from consideration to actual purchase? Google's interactive tool, the Consumer Barometer, helps quantify the role online media plays in consumers purchase decisions. The tool includes data from 3...

Google Consumer Surveys

Google Consumer Surveys

Google Consumer Surveys is a fast, affordable, and accurate market research tool that helps you make informed business decisions by asking internet users survey questions. Users complete survey questions in order to access high-quality content around...

Google Trends

Google Trends

Are searches for your brand increasing over time? Are consumers searching for you or your competitor? Learn about your brand (or anything you may be interested in!) with this tool.

Mobile Ads Showcase App

Mobile Ads Showcase App

Showcase your creativity

The Mobile Ads Showcase App lets you demonstrate Google’s mobile ad formats, from simple text ads to interactive mobile rich media. Discover and learn possibilities of mobile HTML5 ads by interacting with industry-leading examples in the Gallery. Dev...

The Full Value of Mobile Calculator

The Full Value of Mobile Calculator

The Full Value of Mobile Calculator provides a simple tool and benchmarks to help you estimate the value that mobile drives for your business through calls, apps, in-store, mobile site and cross-device. In about 30 minutes, you can follow the step-by...