A Window Into Film
This white paper goes inside how search affects movie night. We found that people didn't just search a movie because they wanted to see it. Sometimes they're just looking for more info. In fact, the number of searches per film increased 1.75x between 2008 and 2010. They continue to search long after the movie has left the box office — queries per Netflix subscriber was up 40% in 2010.
- Published April 2011